How to Do Google Ads, a Step-By-Step Process

How to Do Google Ads, a Step-By-Step Process Using Google Ads is a great way for businesses of any size to get in front of a qualified audience. Google drives 95% of all paid search ad clicks on mobile. Google Ads, formerly known as Google AdWords, is a powerful tool...

Facebook Ads vs. Boosted Posts for Small Businesses

Facebook Ads vs. Boosted Posts for Small Businesses When it comes to getting started with social media paid advertisements, there’s no easier way to do it than through a Facebook boosted post. Facebook announced boosted posts back in 2012. They’re a simple way for...

Benefits of Display Advertising for Small Businesses

Benefits of Display Advertising for Small Businesses Display ads are obvious advertisements. Compared to native ads, which are less disruptive and can even take the form of content marketing, there’s no question about whether a display ad is an ad. Display ads can...

3 Small Businesses Using GMB the Right Way

3 Small Businesses Using GMB the Right Way Google My Business (GMB) is the perfect tool to get your small business seen by your local audience. Whether you’re a franchise located in Traverse City, Michigan, or an independent small business like Sugar2Salt, having an...

Small Business Free Advertising Ideas for Google

Small Business Free Advertising Ideas for Google Effective marketing requires both time and money to work properly. But, we’re a small business, too, and so we know those are two big requirements that are often hard to find. Well, what if we told you that you can...

Three Ways to Advertise Your Business in a Small Town

Three Ways to Advertise Your Business in a Small Town There’s nothing quite like the sense of familiarity that comes from living in a small town. Here at PointA, we belong to a close-knit community ourselves. As a small business in a small town, we know that belonging...