SEO vs. PPC: Why You Need to Use Both SEO, or search engine optimization, and PPC, or pay-per-click advertising, are two popular methods of promoting a brand. SEO is the process of optimizing your website for search engines via content marketing, on-page SEO and link...
Google Ads Credit for Small Businesses During COVID-19 Small businesses account for around 90% of all businesses and over 50% of employment worldwide. Google is doing its best to help small and medium-sized businesses (otherwise known as SMBs) stay in touch with their...
Two Effective #PureMichigan Ads to Learn From #PureMichigan was a tourism campaign promoting the state of Michigan. Although the campaign was defunded in 2019, the fact that we’re still talking about it means #PureMichigan was more than just another state-funded...
How to Do Google Ads, a Step-By-Step Process Using Google Ads is a great way for businesses of any size to get in front of a qualified audience. Google drives 95% of all paid search ad clicks on mobile. Google Ads, formerly known as Google AdWords, is a powerful tool...
Facebook Ads vs. Boosted Posts for Small Businesses When it comes to getting started with social media paid advertisements, there’s no easier way to do it than through a Facebook boosted post. Facebook announced boosted posts back in 2012. They’re a simple way for...
Benefits of Display Advertising for Small Businesses Display ads are obvious advertisements. Compared to native ads, which are less disruptive and can even take the form of content marketing, there’s no question about whether a display ad is an ad. Display ads can...
