What to Do When Your Business is Attacked by Google Robocalls

What to Do When Your Business is Attacked by Google Robocalls Picture this: You are at work, plugging away at your to-do list, minding your own business. Your phone rings. It’s a call from an unfamiliar number. You answer. A recorded voice tells you that your company...

How to Track and Report Your Google My Business Performance

How to Track and Report Your Google My Business Performance Creating and maintaining a Google My Business page is a great way to improve your local search ranking and bring new customers to your business. But how can you find out how many users are coming to your...

What is Content Marketing?

What is Content Marketing? Content marketing is a valuable piece of your overall digital marketing strategy. On the surface, materials categorized as “content marketing” may appear very similar to other assets deemed “advertisements” or simply “marketing.” There is,...

Google Analytics for Small Businesses

Google Analytics for Small Businesses Using Google Analytics is a smart move for small business owners. Unfortunately, the data and metrics this platform provides can feel overwhelming. Yes, Google Analytics provides an astounding amount of information, but once...

Franchise Marketing Strategy – When National and Local Efforts Align

Franchise Marketing Strategy – When National and Local Efforts Align It would strike you as odd if the McDonald’s in your town featured bright green instead of their typical golden arches on their signage. It wouldn’t make sense. You’d be left confused and wondering...

PointA Hopes to Foster Relationships With Franchises

PointA Hopes to Foster Relationships With Franchises PointA is excited to be part of the International Franchise Association’s Annual Convention. Starting on February 24, franchise professionals from around the world will gather in Las Vegas to foster connections,...