How to Establish a Brand for Your Small Businesses It is crucial to differentiate your small business from competitors, especially with 30.2 million small businesses operating in the United States alone. But don’t let that statistic convince you to throw in the towel....
How to Enforce Digital Brand Standards in Your Franchise Network As a franchise organization, your brand and reputation are two of your most important assets. Your logo and messaging are often the first impression you make on potential customers. Having colors, sizes...
The Skin Cancer and Dermatology Center — Case Study Dr. Laurel Leithauser moved to Traverse City after completing her extensive training in Mohs surgery, which is a precise surgical technique used to remove skin cancer. She was working at another dermatology office in...
Ener-Tex International – A New Website for a Used Equipment Dealer Family owned and operated for over 30 years, Ener-Tex International is devoted to meeting the equipment needs of the drilling industry. In January 2018, PointA was approached by Ener-Tex International...
Oryana Community Co-op – More Than Just “Website Design” In October 2017, our parent agency Oneupweb was approached by Stephanie Mathewson, marketing communications manager at Oryana Community Co-op. Stephanie was on the hunt for a partner agency to assist the co-op...
Sugar2Salt, a Website Design and Development Case Study Established in 2017, Sugar 2 Salt is a restaurant and bakery dedicated to providing the best food and service that northwest Michigan has to offer. Specializing in locally sourced, seasonally driven food,...
