Using Service and Local Schema for Your Franchise Business

Using Service and Local Schema for Your Franchise Business When the internet is your business card, you employ every tactic you can so that customers find you. So, how do you snag the attention of someone searching “plumbing service”? By adding it right into the code...

Got a Rogue One? – Why Rogue Websites Are Bad

Got a Rogue One? – Why Rogue Websites Are Bad We have seen a lot of things over the years, but one recurring theme with multi-location or franchise businesses is rogue websites. When a branch or franchisee decides they need a “better” website and goes rogue to...

Marketing as a Franchisee: Expectations vs. Reality

Marketing as a Franchisee: Expectations vs. Reality If you’re exploring opportunities to market your franchise, it’s time to get the facts straight. Franchise owners are community-centered individuals. There’s a reason you chose to keep your business in your location...

7 Things About Franchise Marketing You Probably Didn’t Know

7 Things About Franchise Marketing You Probably Didn’t Know If you truly want to break it down, franchise marketing is all about brand awareness and customer acquisition. By building a base of returning customers and growing as a recognizable and reliable brand,...

The Skin Cancer and Dermatology Center — Case Study

The Skin Cancer and Dermatology Center — Case Study Dr. Laurel Leithauser moved to Traverse City after completing her extensive training in Mohs surgery, which is a precise surgical technique used to remove skin cancer. She was working at another dermatology office in...