How to Enforce Digital Brand Standards in Your Franchise Network

How to Enforce Digital Brand Standards in Your Franchise Network As a franchise organization, your brand and reputation are two of your most important assets. Your logo and messaging are often the first impression you make on potential customers. Having colors, sizes...

Marketing as a Franchisee: Expectations vs. Reality

Marketing as a Franchisee: Expectations vs. Reality If you’re exploring opportunities to market your franchise, it’s time to get the facts straight. Franchise owners are community-centered individuals. There’s a reason you chose to keep your business in your location...

Franchise Marketing Strategy – When National and Local Efforts Align

Franchise Marketing Strategy – When National and Local Efforts Align It would strike you as odd if the McDonald’s in your town featured bright green instead of their typical golden arches on their signage. It wouldn’t make sense. You’d be left confused and wondering...

How to Build a Content Calendar for Your Franchise Business

How to Build a Content Calendar for Your Franchise Business Your franchise business has goals to hit and products or services to be sold, which is why your content should have strategy behind it that’s as exciting and unique as your brand. Check out these six steps to...

Sneaky Direct Mail Marketing Ideas for Franchisees

Sneaky Direct Mail Marketing Ideas for Franchisees Imagine you move into a new home and see ads on your phone and computer for a particular service or product that you could utilize in your new space, and then a few days later you receive a piece of mail for the same...

7 Things About Franchise Marketing You Probably Didn’t Know

7 Things About Franchise Marketing You Probably Didn’t Know If you truly want to break it down, franchise marketing is all about brand awareness and customer acquisition. By building a base of returning customers and growing as a recognizable and reliable brand,...