Local Business Marketing Strategies: The Google Guidebook

Local Business Marketing Strategies: The Google Guidebook As a local business owner, it’s crucial to understand local search SEO for Google. Did you know that 72% of consumers who did a local search on a smartphone visited a store within five miles? In this blog,...

How to Build Your Marketing Team When You’re Just Starting Out

How to Build Your Marketing Team When You’re Just Starting Out When starting a business, there’s no shortage of items on your to-do list. Making your digital marketing efforts a priority might not be at the top of that list – but it should be. Research shows that 81...

Three Winter Marketing Campaigns to Try This January

Three Winter Marketing Campaigns to Try This January Just because the weather is cold and it gets dark early doesn’t mean your marketing campaigns can’t bring joy to your audience. Here are three recommendations to keep in mind when creating your marketing campaigns...

Traditional Marketing vs. Digital Marketing

Traditional Marketing vs. Digital Marketing Traditional marketing refers to when a business promotes itself through mailers, radio ads, newspaper ads, billboards and other similar methods. Digital marketing, on the other hand, refers to when a business promotes itself...

Marketing Trends 2020: What to Prioritize This Year

Marketing Trends 2020: What to Prioritize This Year 2020 marks the beginning of a new decade. With each new year comes a lot of surprises for the digital world, so we’ve done some research and discovered five emerging trends for 2020. Read on for more about: Voice...

Conversion Optimization for Blogging

Conversion Optimization for Blogging Always update old blog content. Ninety-three percent of PointA’s blog traffic came from posts that were published prior to this month (December 2019). That means only 7 percent of PointA’s blog traffic came from posts published in...