What Is Content Marketing?

What Is Content Marketing? Content marketing is a valuable piece of your overall digital marketing strategy. On the surface, materials categorized as “content marketing” may appear very similar to other assets deemed “advertisements” or simply “marketing.” There is,...

Google Analytics for Small Businesses

Google Analytics for Small Businesses Using Google Analytics is a smart move for small business owners. Unfortunately, the data and metrics this platform provides can feel overwhelming. Yes, Google Analytics provides an astounding amount of information, but once...

“Near Me” Optimization for Your Small Business in 4 Steps

“Near Me” Optimization for Your Small Business in 4 Steps The importance of local search engine optimization (local SEO) has grown exponentially in the past five years. Users are searching for the best local services near them and they quickly make purchasing and...

Marketing as a Franchisee: Expectations vs. Reality

Marketing as a Franchisee: Expectations vs. Reality If you’re exploring opportunities to market your franchise, it’s time to get the facts straight. Franchise owners are community-centered individuals. There’s a reason you chose to keep your business in your location...

PointA and Oneupweb: This Partnership Works

PointA and Oneupweb: This Partnership Works Oneupweb has existed since 1996. PointA since 2018. After years of navigating the digital marketing world for national and regional clients, Oneupweb saw a specialized need in franchise and small business marketing and...

Franchise Marketing Strategy – When National and Local Efforts Align

Franchise Marketing Strategy – When National and Local Efforts Align It would strike you as odd if the McDonald’s in your town featured bright green instead of their typical golden arches on their signage. It wouldn’t make sense. You’d be left confused and wondering...