Tips for Successful Marketing of Services for a Franchise Brand

Tips for Successful Marketing of Services for a Franchise Brand Marketing Ideas for Service Companies   Marketing for service companies can take any different forms. Whether you’re looking to increase brand awareness or simply drive organic traffic to your blog,...

Advertising a Small Business on Facebook

Advertising a Small Business on Facebook Facebook is a lucrative platform for paid advertising for small businesses. In 2018, 58 percent of small businesses that were using social media reported planning to increase their paid and non-paid marketing efforts on...

Five Google Analytics Myths

Five Google Analytics Myths The name “Google Analytics” in itself can seem a little intimidating. Trying to thrive in the online world without a background in statistics can be difficult for a lot of small business owners and franchisees. There are indeed a lot of...

What Is Content Marketing?

What Is Content Marketing? Content marketing is a valuable piece of your overall digital marketing strategy. On the surface, materials categorized as “content marketing” may appear very similar to other assets deemed “advertisements” or simply “marketing.” There is,...

Google Analytics for Small Businesses

Google Analytics for Small Businesses Using Google Analytics is a smart move for small business owners. Unfortunately, the data and metrics this platform provides can feel overwhelming. Yes, Google Analytics provides an astounding amount of information, but once...