What You Need to Know About the Google My Business Short Name

What You Need to Know About the Google My Business Short Name You may have heard that Google announced some changes to Google My Business. Among them is a new logo display, the opportunity to upload a cover photo, and the ability to create a “short name” that acts as...

Google My Business Ranking in Neighboring Markets

Google My Business Ranking in Neighboring Markets Making sure your business is ranking on Google is a key way to bring in local traffic and customers. But what happens when your business provides services outside the city you are physically located in? And how do you...

How to Track and Report Your Google My Business Performance

How to Track and Report Your Google My Business Performance Creating and maintaining a Google My Business page is a great way to improve your local search ranking and bring new customers to your business. But how can you find out how many users are coming to your...

What is Content Marketing?

What is Content Marketing? Content marketing is a valuable piece of your overall digital marketing strategy. On the surface, materials categorized as “content marketing” may appear very similar to other assets deemed “advertisements” or simply “marketing.” There is,...