SEO vs. PPC: Why You Need to Use Both SEO, or search engine optimization, and PPC, or pay-per-click advertising, are two popular methods of promoting a brand. SEO is the process of optimizing your website for search engines via content marketing, on-page SEO and link...
How to Set Up Google Analytics on Your Website Adding Google Analytics (GA) to your website is a great idea for businesses of any size. GA lets you gain insight into who is visiting your website and what type of content resonates best with them, as well as purchasing...
Your GMB Listing | Reviews and SEO Work Together to Convert Improve Your GMB Listing Your Google My Business (GMB) listing is the most valuable space your local business has on the internet. It’s literally your virtual storefront, from contact information to...
Three Common Small Business SEO Questions Answered … by a Small Business Search engine optimization, or SEO, is essential for the long-term success of your website. That being said, SEO might not be the right solution for you depending on what your goals are. Keep...
Choosing Your Business Name with Google In Mind – SEO-Friendly Business Names Congrats! You’re opening your own business. Chances are, you’ve been dreaming about this for a long time and already have the perfect business name picked out. But let’s pump the brakes....
Keyword Research for SEO and Why it’s Important Businesses don’t rank in online search results by chance. A lot of work goes into optimizing a web page for search engines like Google and Bing. It’s important to write content and structure your web pages around how...
