Three Winter Marketing Campaigns to Try This January

Three Winter Marketing Campaigns to Try This January Just because the weather is cold and it gets dark early doesn’t mean your marketing campaigns can’t bring joy to your audience. Here are three recommendations to keep in mind when creating your marketing campaigns...

Benefits of Display Advertising for Small Businesses

Benefits of Display Advertising for Small Businesses Display ads are obvious advertisements. Compared to native ads, which are less disruptive and can even take the form of content marketing, there’s no question about whether a display ad is an ad. Display ads can...

Managing Your Energy as a Small Business Owner

Managing Your Energy as a Small Business Owner As a small business owner, you probably wear a lot of hats. You may identify as the marketing manager, lead salesperson and full-time cleaner… just to name a few. With all this multi-tasking, it might be difficult to...

3 Small Businesses Using GMB the Right Way

3 Small Businesses Using GMB the Right Way Google My Business (GMB) is the perfect tool to get your small business seen by your local audience. Whether you’re a franchise located in Traverse City, Michigan, or an independent small business like Sugar2Salt, having an...

Small Business Free Advertising Ideas for Google

Small Business Free Advertising Ideas for Google Effective marketing requires both time and money to work properly. But, we’re a small business, too, and so we know those are two big requirements that are often hard to find. Well, what if we told you that you can...

Three Ways to Advertise Your Business in a Small Town

Three Ways to Advertise Your Business in a Small Town There’s nothing quite like the sense of familiarity that comes from living in a small town. Here at PointA, we belong to a close-knit community ourselves. As a small business in a small town, we know that belonging...