Google Analytics for Small Businesses

Google Analytics for Small Businesses Using Google Analytics is a smart move for small business owners. Unfortunately, the data and metrics this platform provides can feel overwhelming. Yes, Google Analytics provides an astounding amount of information, but once...

“Near Me” Optimization for Your Small Business in 4 Steps

“Near Me” Optimization for Your Small Business in 4 Steps The importance of local search engine optimization (local SEO) has grown exponentially in the past five years. Users are searching for the best local services near them and they quickly make purchasing and...

Google My Business Help for Small Businesses

Google My Business Help for Small Businesses Google My Business isn’t a new tool by any means, but it’s gaining importance in 2019. More customers than ever are searching Google first for information on a business. Whether it’s your hours, public...

PointA Hopes to Foster Relationships With Franchises

PointA Hopes to Foster Relationships With Franchises PointA is excited to be part of the International Franchise Association’s Annual Convention. Starting on February 24, franchise professionals from around the world will gather in Las Vegas to foster connections,...

The Skin Cancer and Dermatology Center — Case Study

The Skin Cancer and Dermatology Center — Case Study Dr. Laurel Leithauser moved to Traverse City after completing her extensive training in Mohs surgery, which is a precise surgical technique used to remove skin cancer. She was working at another dermatology office in...