What You Need to Know About the Google My Business Short Name

You may have heard that Google announced some changes to Google My Business. Among them is a new logo display, the opportunity to upload a cover photo, and the ability to create a “short name” that acts as your personal URL.

With a short name, your business’s Google My Business page will be easier to navigate to. You’ll direct people to g.page/[businessname] and it’ll bring them right to your listing like this.


hello my name is sticker with pointa marketing written as the name

Personalize your business by adding a Google My Business short name!


How to Claim Your Google My Business Short Name


Claiming your Google My Business short name is easy:

  1. Log in to the Google My Business dashboard.
  2. Select your business location.
  3. In the left-hand menu, select “info.”
  4. Scroll to “Add short name” and click the edit button.
  5. Choose your name and click apply.
  6. Start sharing!

It’s really that easy. Now, if your business has more than one location, you should know that each must choose a short name independently. (There’s no bulk action for choosing short names.)

Now all that’s left to do is start sharing!


screenshot of business.google.com featuring pointa's google my business profile

You’ll reach this page when you type in business.google.com. From there, you can create your short name.


Short Names and More – We’re Here to Help


Having a short name means sharing your Google My Business profile is easier now that you don’t have to use a URL-shortener (like Bitly) when soliciting reviews, for example.

With these changes, it certainly feels like Google My Business is hoping to make their platform into more of a social network for businesses.

There’s always news with Google, and we’re here to help with local listings management and more for your small business.

Reach out today!

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