How to Build Your Marketing Team When You’re Just Starting Out

When starting a business, there’s no shortage of items on your to-do list. Making your digital marketing efforts a priority might not be at the top of that list – but it should be.

Research shows that 81 percent of shoppers research online before purchasing a product or service. If your business isn’t activating online, you’re missing out on a huge chunk of potential customers.

If you’ve already recognized the need to invest in digital marketing, that’s great! But before hiring a team of marketers, you need to establish priorities, understand your budget and avoid getting in over your head.


man standing next to two women at a PointA booth at a business conference

Surround yourself with the right teammates and watch your business flourish.


Finding Out What Your Digital Marketing Priorities Are


Before building a marketing team, you need to know what sort of digital marketing your business will benefit most from. You won’t hire someone to build you a website if your website is rock solid, for example.

Here’s how you can determine your digital marketing priorities so you can get started building a marketing team for your startup:

  1. Analyze current digital marketing efforts like social media accounts, paid media spending and others.
  2. Use data from what you’re currently activating to see what is working and what’s not – is your target audience finding and engaging with your business on social media? It might be worthwhile to invest more time and money there.
  3. Do you know your target audience? Identifying your primary audience and researching where they spend time will help you identify the right talent for your digital marketing hire(s). For example, if your primary audience is Gen Z-ers, they love interacting with video content, so you should focus on building a marketing team that emphasizes video.

By understanding how your current efforts are working and identifying your best marketing opportunities, you’ll be in a good spot to build your marketing team.


Know Your Budget Before Hiring


It’s easy to get wrapped up in the excitement of digital marketing – we do every single day. After you’ve analyzed where you want to expand your digital marketing efforts, it’s important to take a deep breath and slow down.

A startup is often strapped for money and resources – do you have the means to hire a new employee? You certainly don’t want to dive in head-first if you’re unsure.


Who Are You Hiring?


If you know where your digital marketing needs the most support and you’ve checked the numbers and your budget is good, and it’s time to bring in some extra help.

The best thing you can do for your marketing team is to hire a team player, someone who is going to thrive working for a small business (it’s not for everyone!).

The best marketer a small business can hire is one who knows a little bit about each different area of digital marketing and won’t be afraid to make tough decisions or take action. Having someone who can flex and pitch in wherever needed to keep your head above water is also a best-case first marketing hire.


If You’d Rather Let the Professionals Handle Your Marketing…


If building a digital marketing team sounds like your business needs, let PointA help. Reach out to us online or give us a call at 231.882.1100  to see where our digital marketing services can take your business.

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