Managing Your Energy as a Small Business Owner
As a small business owner, you probably wear a lot of hats. You may identify as the marketing manager, lead salesperson and full-time cleaner… just to name a few. With all this multi-tasking, it might be difficult to prioritize your most important tasks.
As a small business ourselves, we have some experience with how to manage your energy as a small business owner.
Focus on What’s Working
One of the main barriers you may be facing between the current state of your small business and your big-picture business goals is limited time. There are a million things to do and not enough bandwidth across your team members to get them done.
In order to grow your business, you need to prioritize. There are some tasks that have been on your to-do list for as long as you can remember; now’s the time to make sure these tasks should remain on your list.
Make a list of all your outstanding tasks. Next to each task, estimate how long that task should take to complete. Get with your team and make sure you’re not leaving anything out!
Make Sure Your Eggs Are in the Right Basket
Say you want to spend more time at home but can’t fit another employee in your budget. It’s time to face the harsh truth that one person can’t do everything. But one person can find out what’s working and eliminate what’s not.
It’s like Coco Chanel once said, “Before you leave the house, look in the mirror and take one thing off.” Find out what’s distracting you from making your business grow and put it on the shelf until you have the bandwidth to make it work.
Take the list of tasks you created and three different colored highlighter markers (or choose three colors on your tablet). Highlight each task with a different color depending on its importance. For example, high-priority tasks might be marked in red while lower-priority tasks might be marked in green. This way, you can visualize which tasks most need your attention and which things can afford to wait.
How to Grow Your Business by Yourself
In order to streamline your to-do list, pay close attention to your time estimates. A low priority task that you’ve estimated more than an hour for might not be something you have the bandwidth for now. The goal of this task list exercise is to help you find out which tasks you can bench for the moment in order to give yourself a little wiggle room. Try knocking out those high-priority tasks in the next couple months, then focus on the middle-priority tasks.
It’s important to be honest with yourself when prioritizing tasks. Sure, ordering those new business cards should be a high priority. But don’t spend hours on end designing it when you should be fixing a glitch on your website. Make sure you’re getting a good return on investment of your time and energy.
Cut Yourself Some Slack
Once you’ve grown your business enough to need a marketing partner, consider choosing PointA. If you own a small business, that means you’re passionate enough about something to bring it into the world. That’s pretty special. Hey, it’s going to be stressful at times, but PointA is here to help you get to point B.
Contact us now, and see why we’re the business partner you’ve been looking for.
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