How to Organize Digital Marketing Reports From Multiple Vendors

As a business, digital marketing reports are likely flooding into your inbox constantly. Consolidating and better organizing these reports would declutter your mind-space and equip you with the knowledge you need to better manage your marketing strategy.

The following reporting tool recommendations are useful for businesses of all sizes – and budgets. Use just one tip or all three (see below) for a quick organizational upgrade.

This blog will cover reporting through Google Analytics and the Google Ads dashboard, as well as provide more general advice on how to organize your digital marketing reporting tools.


cluttered file folder filled with folders of different colors and papers stuffed inside

Don’t let your reports stress you out when they’re supposed to provide insight about your business.


Digital Marketing Reporting Tools for Small Businesses


Google Analytics and Google Ads are two reporting tools accessible to every small business.


Google Analytics


No, we will never not be using Google Analytics (GA) as a reporting tool. Google Analytics is a great tool for small business owners to understand how their digital content is bringing in sales. If you’re already familiar with analytics, Google Analytics is simple and easy to use.

The best approach when using GA is to keep things really simple in the actual dashboard. Then apply Advanced Segments to transform the dashboard for specific reasons; for example, a “top pages” table becomes a “top blogs” table when you apply a custom “Blogs Only” advanced segment.


Google Ads Dashboard


Yep, Google again! If your business is running paid campaigns through Google Ads, using the reports feature provides insight into consumer behavior. More specifically, Google Ads reports show how you acquire users, their conversion patterns and their behavior on your app or site after acquisition.

Remember to act quickly on any insights you gain from your reports so you can maximize your return on investment (or return on ad spend!) from your Google Ads campaigns.


Organizing Your Digital Marketing Reporting Tools


Even if you’re only using Google Analytics and Google Ads dashboards (likely you will have many more reports to look at), there’s a lot of information to analyze.

We have three main tips for organizing your digital marketing reports:

  1. Use consistent naming conventions. Seriously, we can’t recommend this enough. Consistent naming conventions mean you can easily search, filter and sift through your reports without clicking into each document to see what it is.
  2. Organize your reports by KPI. Depending on your business’s KPIs, this will look different for everyone. If a report has relevant information to a specific KPI, however, we recommend putting all relevant reports into a folder named after the KPI. That way, you can do a quick desktop search for the KPI and find all your data in one place.
  3. Also add your reports to folders organized by date. Whether it’s by quarter, month or year, keeping your reports organized this way helps when you want to look back for a snapshot of how business has changed over time.


Consider PointA for Consistent, Professional Reporting


With PointA you never have to worry about organizing your digital marketing reporting tools again because we deliver concise reports to you and your team. Whether you’re a small business, franchise owner or anything in between, we’ll keep track of your digital marketing endeavors. Our digital marketing service packages are data driven and proven to convert. Call us today at 231.882.1100.

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