PointA and Oneupweb: This Partnership Works
Oneupweb has existed since 1996. PointA since 2018. After years of navigating the digital marketing world for national and regional clients, Oneupweb saw a specialized need in franchise and small business marketing and sought to meet it by creating PointA.
While Oneupweb works with franchisors on the national level, PointA works with franchisees on the local level to prioritize local marketing efforts. In tandem, Oneupweb and PointA’s combined efforts influence national and local marketing efforts, strengthen brands and meet business goals.
Why Create PointA at All?
It’s easy to be skeptical. Why can’t Oneupweb just do both?
PointA and Oneupweb have a different approach when it comes to marketing. PointA, like many of our clients, is a small business. Oneupweb handles big-picture marketing and ideas for companies while PointA has a team dedicated to knowing how small businesses work and what works for them.
Small businesses and large corporations don’t have the same goals. They don’t have the same market. And they don’t have the same budget. PointA knows this, and markets local businesses with what they need at a price point they can afford.
What is the Benefit of This Partnership?
While Oneupweb and PointA are two different teams, we have all the same skills.
The same tried-and-true skills that have made Oneupweb a name in digital marketing are used by PointA to serve small businesses and franchisees.
In many cases, Oneupweb works directly with the national franchise while PointA helps the franchisees under their umbrella to get results in their local market.
When national and local marketing work together, both foster a more cohesive brand and drive better ROI.
Since Oneupweb and PointA can work together as one team, uniting national and local strategy is as quick as a phone call to another office.
While Oneupweb works hard creating a national strategy for franchise brands, PointA uses that strategy to inform their local efforts. In turn, the local analytics created by PointA feed into national analytics, strengthening both.
OK, So What Services Does PointA Offer?
There is no way PointA can offer the same services as Oneupweb. But that’s fine, because your franchise or small business probably doesn’t need the same marketing efforts that a national company needs.
Here are specific services PointA offers small businesses and franchisees:
- website design and development
- search engine optimization and marketing (SEO and SEM)
- display and social media advertising
- local listing management
- website hosting
Ready to Realize Your Goals?
If you’re a small business or franchise ready to elevate your marketing through our unique agency partnership, reach out today.
If, on the other hand, you’re a larger organization who wants to reach your big-picture marketing goals, contact Oneupweb.
Between the two, we’ve got you covered.
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