Choosing Your Business Name with Google In Mind – SEO-Friendly Business Names
Congrats! You’re opening your own business. Chances are, you’ve been dreaming about this for a long time and already have the perfect business name picked out. But let’s pump the brakes. You’ve probably never considered how your business name affects search engine optimization – but you should.
Tips for Thinking SEO When Naming Your Business
As the world becomes more digital, brands have an opportunity to live solely in an online world. When you think about your business existing solely online, you can’t ignore search engine optimization when it comes to naming your business. Here are some specific tips for choosing an SEO-friendly business name:
1. Do Your Research
We hope before you settled on your business name that you researched to see if other businesses were already using the same one. It’s 2019, and you’ll be hard-pressed to find a completely unique business name unless it’s a made-up word. This process is more about understanding where your competition is marketing and whether you’ll be fighting for control of your branded terms.
You can quickly enter your proposed business name into Google and see how many results you get for it. If it seems like a lot, it probably is. Remember, simple tweaks to the name may have a big impact. We found that simply removing the space from “Point A” and making our name “PointA” drastically improved our performance in the SERP.
When it comes to choosing a domain name, you’ll want to do just as much research. Now, we obviously don’t own the www.pointa.com domain, but when it’s all said and done, www.atpointa.com isn’t going to ruin our business. Keeping an open mind and exploring all your options is a good way to keep your sanity in this process.
It’s worthwhile to peek at what social channels you might use to clear your business name there as well. There’s nothing more frustrating that registering a business name, purchasing a domain and then finding out that you can’t use that name on Facebook or Twitter.
2. Don’t Worry About Keywords in Your Business Name
You might think the best way to rank for your business and associated keywords is to put them in your business name. But, according to a report by Mediaworks, businesses with a unique name, and not one dictated by keywords, perform better in organic search.
For example, if you’re opening a flower shop you wouldn’t name it “Blossoms Flower Shop” (37,400,000 results w/ 210 searches a month) and instead might land on “Petals and Twigs” (3,190,000 results and 390 searches a month) or something similar. A search for this business name (Petals and Twigs) pulls up only 96 results – they’re almost all flower shops – but, still, not bad for an off-the-cuff business name. See, you can do it, too.
The “Blossoms Flower Shop” name is dictated by the keyword “flower shop” and that’s not ideal.
3. Make Your Business Name Perceivable
This is a tip that’s good for SEO but also just good practice in general. You don’t want your business name to be something people don’t know how to pronounce or can’t spell easily. You don’t want a debacle like in “The Office” when Dunder Mifflin is bought by Sabre and they pronounce it Saab-ray instead of Say-brr.
But in all seriousness, when business names are spelled the way they sound, it makes it easier for the consumer and for search engines, too. Google does a lot of guessing
There’s other research out there that suggests you should create business names that “use alliteration” or “only use two syllables,” but in our opinion, it’s more important that your business name reflects your voice and tone.
Know When to Take It Easy
If you’re opening a business, you’ve got a lot on your plate – some of it fun, some of it less than enjoyable. Remember, choosing your business name should be fun!
When you’re ready to get into the nitty-gritty of marketing motions and decisions, you can count on PointA. If you need help with designing that website you just snagged the domain name for, reach out. We’ll get you to point B.
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Content marketing is a valuable piece of your overall digital marketing strategy. On the surface, materials categorized as “content marketing” may appear very similar to other assets deemed “advertisements” or simply “marketing.” There is, however, one key ingredient to content marketing that’s missing from ads and other forms of marketing.
That ingredient is the creation and distribution of intrinsic value – giving your audience what they need – no more, no less.
Content Marketing Provides Value
Content marketing, simply put, is a long-term marketing strategy to build awareness for your business and develop a relationship with customers by providing valuable content. As a small business owner, you’re used to taking marketing matters into your own hands. Content marketing is one of the ways you can boost rankings in the search engine results page (SERP), find new customers and develop trust in your company, all for very little (or no) cost.
While many people think of content marketing as churning out blogs, it is so much more than that misconception. Good content marketing informs the reader. Bad content marketing does not. Good content marketing is engaging. Bad content marketing isn’t.
We believe value is the key ingredient to content marketing. Providing value to your audience, be they leads or clients, is what matters most to content marketing. When you produce high-quality content, it is likely to get picked up and shared. It’ll get linked to by other content marketers, it’ll get Tweeted and Facebooked. It might even get your business a lead. Content marketing is meant to be informational, not promotional.
You might wonder why we’re telling you to give information away for free, but content marketing is about building brand trust. When someone sees your name come up many times, they’ll start to trust you as the authority. Then, when it comes time to make a purchase, they choose you. Content marketing is definitely a long-term marketing solution and not a quick fix.
But it’s important to remember that content marketing is, in fact, still marketing. If you put in half the effort, you’ll see half the results. So what results can your small business expect?
Content Marketing for Small Businesses – What’s Your Return on Investment (ROI)?
While ROI is different for every business, there are some known benefits to having a solid content marketing strategy in place.
- Content marketing can help boost your rankings in the SERP (when content is properly optimized).
- If you use social media or email marketing, you might see more engagement as you create more posts around your content.
In Google Analytics, you can see how many leads are coming in through your new content. Taking it a step further, calculate a hard ROI with this formula:
# of leads x average inbound close rate x average transaction value
Start Creating With These Content Marketing Ideas for Small Businesses
Content marketing comes in all forms. Don’t limit yourself - get creative and have fun with it! Below are some specific content marketing ideas you can start with immediately.
- Case Studies
The possibilities are endless. The fun part about content marketing is that it doesn’t have to cost you anything. You can start successfully creating valuable content today.
Complete Digital Marketing for Small Businesses
Here at PointA, we get you started. We provide what your small business needs to thrive in a digital space, at a price you can afford. If you need help with content marketing, we can do that. Something else your business needs? Take a look at our services. Your local customers are trying to find you – let us introduce you. Reach out today.