Frequently Asked Questions About Google My Business Reviews
Good reviews on your local Google My Business (GMB) listing are one of the most important things businesses can foster to promote their products and services.
Positive reviews not only translate into revenue, Google uses positive reviews as a ranking signal, which is another great reason for businesses to 1) encourage happy customers to write and post reviews and 2) manage the reviews on Google My Business.
But how can you encourage happy customers and clients to leave reviews on your Google My Business account? And is there anything you can do about those inevitable negative reviews?
Below, learn everything you need to know about Google My Business reviews from Point A, the small business division of Oneupweb committed to helping brands become digitally relevant and stay that way.
How Can I Get GMB Reviews?
First thing first: In your efforts to encourage customers to post GMB reviews, no matter how tempting, you should resist offering incentives – discounts, gifts or free shipping – in exchange for leaving reviews, and here’s why. Google created GMB reviews to provide Google users with unbiased reviews from real customers. If you provide great customer service and go above and beyond expectations, customers will take notice, and many will naturally want to leave positive reviews as a “thank you.” Instead of looking for a way to rake in reviews, think of how you can exceed your customers’ expectations.
Should I Respond to Negative Reviews?
Yes, responding to negative reviews is a transparent way for business owners to deal with negative criticism. If the feedback is unwarranted, inaccurate or simply wrong, there are ways to remove fake reviews through third-party services or reaching directly out to Google.
Whether the negative review is real or fake, business owners should take it seriously and respond to it in a professional manner. Fake reviews could come from competitors or a customer you’ve never served before.
Don’t pass blame or point fingers. Use the feedback as a learning experience to address potential issues with employees, your business or customer service. Avoid lengthy monologues with your response and whatever you do, don’t ignore it. You may even be able to resolve their complaint and nicely ask them to modify the review or remove it.
Should I Respond to Positive Reviews?
Yes! Responding to positive reviews shows customers the business owner is engaged and cares. Just don’t copy and paste the same response for every review.
If you have a lot of positive reviews, then it’s probably not a good use of your time to respond to every one. Respond to the ones that you deem most important. Since customers can read your response, think of this as free advertising space and an opportunity to stay on-brand and inject some personality.
How Do I Get More Google Reviews?
Sometimes, it’s as simple as asking. Most people who are satisfied with your services are often happy to leave a review. Just make sure you’ve optimized your GMB page so people can find you when they enter the name of your business into the Google search box. Nothing is more frustrating than trying to leave a positive review for a business you cannot find online.
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