Taking Your Business From PointA to point B.

PointA is a digital marketing agency dedicated to helping businesses reach their goals. Our solutions for small businesses and franchisees allow organizations in any industry to reach their marketing objectives.

Go there

An Affordable Approach to Digital Solutions for Your Business

A division of Oneupweb, we specialize in meeting your small business at PointA and implementing smart marketing solutions to help you reach your point B. Using our expertise in web design and development, search engine optimization and paid advertising, we’ll help your business meet its goals while working within your brand standards.

What do you need to take your business from PointA to point B?

Learn about our solutions and services, or contact our team for a consultation.

Mix and match services to suit your needs

Search Engine Optimization (SEO)

Through a combination of keyword research and content creation, we will add set numbers of content pieces to your site each month with the long-term goal of moving your site higher on search engine results. We offer…

  • keyword research
  • competitor analysis
  • monthly content strategy
  • image selection
  • copywriting
  • meta data optimization and
  • other website edits

Local Listings

To get your location(s) to show up higher in Google Maps and Google Search, we ensure your business information is correct and consistent on a large variety of indexing sites that Google uses to verify Google My Business relevancy. We can…

  • verify all of your information on key sites
  • develop content to make your listings stand out
  • replicate the correct information across a variety of sites
  • update your listings to keep them up to date

Search Engine Marketing (SEM)

The most direct way to the top of Google is with Google Ads. We are a certified Premier Google Partner with experts on staff who can research, implement and optimize your campaign. We provide…

  • account setup
  • strategy and research
  • competitive analysis
  • landing page meta data editing and
  • ongoing campaign optimization

PPC Display Advertising

Want people to see your business, your logo and your vehicles? Have positive, familiar response to your brand? Display advertising is a cost-effective and trackable method for increasing brand awareness and targeting your audience outside of traditional TV, print and radio. Our advertising team provides…

  • account setup
  • targeting strategy and research
  • competitive analysis
  • professional design for each ad placement
  • ongoing campaign optimization and
  • analytics and goal tracking for your website

Social Media Advertising

We help brands engage with their audience in a way that aligns with your voice and goals. Using whatever platform your customers are on, we can setup your advertising account and start working making a difference for your business. We provide…

  • account setup
  • content and design
  • targeting strategy and research
  • competitive analysis
  • professional ad copywriting
  • professional design for each ad
  • ongoing campaign optimization and
  • analytics and goal tracking for your website

Social Media Content

Feeding the social media monster can be challenging for a small business. We will work with you to produce and post relevant, engaging content. Our content strategy will be a constant conversation as we work one month in advance to ensure your content is ready and approved for use. You get…

  • monthly content strategy
  • image selection and editing and
  • professional copywriting to match your brand’s voice

We constantly analyze our performance and engagement to fine-tune the types of content we create, as well as when and how we post.

Website Design + Development

Have you ever tried to build a beautiful house without a frame? Where do you invite your customers to visit, and where do you put all your stuff? At PointA we do custom websites on budget. We will build a place for your entire digital brand to live online using only the latest design and development practices. Your site will be…

  • designed and built for mobile devices
  • search engine optimized
  • developed to suit your needs
  • created on a non-proprietary content management system (so you can update and edit control your website without ongoing costs)

We also provide training on how to manage your new site and can even help you with all the content.


Whether you want a hands-off approach or would like us to manage all of your updates, we can take care of any site we build. When you hire Point A to host your small business site, you get…

  • 99.99% uptime guarantee
  • daily offsite backups
  • security guaranteed or we will fix it
  • SSL certificates included and
  • a content delivery network(CDN) for improved performance

Our hosting is built on the Google Cloud infrastructure. This allows your site to scale instantly based on demand and provides reduncancies to ensure your site remains up.

1371 Gray Drive, Suite 10
Traverse City, MI 49684

©2019 | Privacy Policy