Taking Your Small Business From PointA to point B.

PointA is a digital marketing agency dedicated to helping small businesses and franchisees reach their goals with cost-effective services and no long-term contracts. We specialize in helping you build your marketing basics with speed and transparent tactics.

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An Affordable Approach to Digital Solutions for Your Business

A division of Oneupweb, we specialize in meeting your small business at point A and implementing smart marketing solutions to help you reach your point B. Using our expertise in web design and development, paid advertising, and local SEO, we’ll help your business meet its goals while working within your brand standards.

What do you need to take your business from PointA to point B?

Learn about our solutions and services, or contact our team for a consultation.

Select the services to suit your needs

Website Design + Development

It takes just 50 milliseconds for a user to form an opinion about a website. Make the right impression with a beautiful, functional website that doesn’t break the bank. Every website we build is custom to your business. Your new website will be:

  • designed and built for mobile devices
  • search engine optimized
  • created on a non-proprietary content management system (so you can update and control your website without ongoing costs)
  • fully accessible (level A WCAG compliant)

We also provide training on how to manage your new site, update content, add pages, and more.

Search Engine Marketing (SEM)

The most direct way to the top of Google is with Google Ads. We are a certified Premier Google Partner with experts on staff who can research, implement and optimize your campaign. We provide …

  • account setup
  • strategy and research
  • specialized keyword and geo-targeting
  • landing page meta data editing
  • ongoing campaign optimization
  • monthly performance reporting
  • no long-term contracts

Local Search Engine Optimization (SEO)

Through a combination of geo-targeted keyword research and content creation, we will add new pages to your site with the long-term goal of moving it higher in search engine results. We offer …

  • keyword research
  • competitor analysis
  • monthly content strategy
  • copywriting
  • meta data optimization
  • other website edits

Display & Social Advertising

Whether on Facebook or the internet at large, display advertising is a cost-effective and trackable method for increasing brand awareness and targeting your audience. It is often cheaper than traditional TV, print and radio ads and is easier to tie back to your sales. Our advertising team provides …

  • account setup
  • targeting strategy and research
  • ad copywriting
  • design for each ad
  • ongoing campaign optimization
  • analytics and goal tracking for your website

Local Listing Management

Ever missed a customer because your hours were wrong in Apple Maps? Does Alexa have the wrong number for your business? Ensure your business information is correct and consistent wherever people encounter it, and get your location(s) to show up higher in search engines and maps. We can …

  • verify all of your information on key sites and platforms
  • make your listings stand out with videos, menus, product lists and more
  • suppress duplicate listings
  • update your listings to keep your business’ information current

Hosting

Don’t worry about your site going down or security updates not getting made. We can take care of any site we build. When you hire PointA to host your small business site, you get …

  • 99.99% uptime guarantee
  • daily offsite backups
  • security guaranteed or we will fix it
  • SSL certificates included
  • a content delivery network (CDN) for improved performance

Our hosting is built on the Google Cloud infrastructure. This allows your site to scale instantly based on demand and provides reduncancies to ensure your site remains up.

1371 Gray Drive, Suite 10
Traverse City, MI 49684

Content marketing is a valuable piece of your overall digital marketing strategy. On the surface, materials categorized as “content marketing” may appear very similar to other assets deemed “advertisements” or simply “marketing.” There is, however, one key ingredient to content marketing that’s missing from ads and other forms of marketing.

That ingredient is the creation and distribution of intrinsic value – giving your audience what they need – no more, no less.

 

Content Marketing Provides Value

 

Content marketing, simply put, is a long-term marketing strategy to build awareness for your business and develop a relationship with customers by providing valuable content. As a small business owner, you’re used to taking marketing matters into your own hands. Content marketing is one of the ways you can boost rankings in the search engine results page (SERP), find new customers and develop trust in your company, all for very little (or no) cost.

While many people think of content marketing as churning out blogs, it is so much more than that misconception. Good content marketing informs the reader. Bad content marketing does not. Good content marketing is engaging. Bad content marketing isn’t.

content marketing blogging

Putting a blog on your website is a great way to start content marketing.

We believe value is the key ingredient to content marketing. Providing value to your audience, be they leads or clients, is what matters most to content marketing. When you produce high-quality content, it is likely to get picked up and shared. It’ll get linked to by other content marketers, it’ll get Tweeted and Facebooked. It might even get your business a lead. Content marketing is meant to be informational, not promotional.

You might wonder why we’re telling you to give information away for free, but content marketing is about building brand trust. When someone sees your name come up many times, they’ll start to trust you as the authority. Then, when it comes time to make a purchase, they choose you. Content marketing is definitely a long-term marketing solution and not a quick fix.

But it’s important to remember that content marketing is, in fact, still marketing. If you put in half the effort, you’ll see half the results. So what results can your small business expect?

 

Content Marketing for Small Businesses – What’s Your Return on Investment (ROI)?

 

While ROI is different for every business, there are some known benefits to having a solid content marketing strategy in place.

 

  • Content marketing can help boost your rankings in the SERP (when content is properly optimized).
  • If you use social media or email marketing, you might see more engagement as you create more posts around your content.

 

In Google Analytics, you can see how many leads are coming in through your new content. Taking it a step further, calculate a hard ROI with this formula:

# of leads x average inbound close rate x average transaction value

 

Start Creating With These Content Marketing Ideas for Small Businesses

 

Content marketing comes in all forms. Don’t limit yourself - get creative and have fun with it! Below are some specific content marketing ideas you can start with immediately.

 

  • Podcasts
  • Infographics
  • Blogs
    content marketing ideas

    Ideas to get you started with content marketing.

  • Videos
  • Lists
  • Case Studies

 

The possibilities are endless. The fun part about content marketing is that it doesn’t have to cost you anything. You can start successfully creating valuable content today.

 

Complete Digital Marketing for Small Businesses

 

Here at PointA, we get you started. We provide what your small business needs to thrive in a digital space, at a price you can afford. If you need help with content marketing, we can do that. Something else your business needs? Take a look at our services. Your local customers are trying to find you – let us introduce you. Reach out today.

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