Taking Your Small Business From PointA to point B.

PointA is a digital marketing agency dedicated to helping small businesses and franchisees reach their goals with cost-effective services and no long-term contracts. We specialize in helping you build your marketing basics with speed and transparent tactics.

Go there

An Affordable Approach to Digital Solutions for Your Business

Established by Oneupweb, we specialize in meeting your small business at point A and implementing smart marketing solutions to help you reach your point B. Using our expertise in web design and development, paid advertising, and local SEO, we’ll help your business meet its goals while working within your brand standards.

What do you need to take your business from PointA to point B?

Learn about our solutions and services, or contact our team for a consultation.

Browse our services

Website Design + Development

It takes just 50 milliseconds for a user to form an opinion about a website. Make the right impression with a beautiful, functional website that doesn’t break the bank. Every website we build is custom to your business. Your new website will be:

  • designed and built for mobile devices
  • search engine optimized
  • created on a non-proprietary content management system (so you can update and control your website without ongoing costs)
  • fully accessible (level A WCAG compliant)

We also provide training on how to manage your new site, update content, add pages, and more.

Search Engine Marketing (SEM)

The most direct way to the top of Google is with Google Ads. We are a certified Premier Google Partner with experts on staff who can research, implement and optimize your campaign. We provide …

  • account setup
  • strategy and research
  • specialized keyword and geo-targeting
  • landing page meta data editing
  • ongoing campaign optimization
  • monthly performance reporting
  • no long-term contracts

Local Search Engine Optimization (SEO)

Through a combination of geo-targeted keyword research and content creation, we will add new pages to your site with the long-term goal of moving it higher in search engine results. We offer …

  • keyword research so your content ranks
  • competitor analysis so you know what to expect
  • monthly content strategy so you’re always prepared
  • copywriting to ensure high brand authority
  • meta data optimization so Google knows you
  • other website edits to keep you looking fresh

Display & Social Advertising

Whether on Facebook or the internet at large, display advertising is a cost-effective and trackable method for increasing brand awareness and targeting your audience. It is often cheaper than traditional TV, print and radio ads and is easier to tie back to your sales. Our advertising team provides …

  • account setup
  • targeting strategy and research
  • ad copywriting
  • design for each ad
  • ongoing campaign optimization
  • analytics and goal tracking for your website

Local Listing Management

Ever missed a customer because your hours were wrong in Apple Maps? Does Alexa have the wrong number for your business? Ensure your business information is correct and consistent wherever people encounter it, and get your location(s) to show up higher in search engines and maps. We can …

  • verify all of your information on key sites and platforms
  • make your listings stand out with videos, menus, product lists and more
  • suppress duplicate listings
  • update your listings to keep your business’ information current


Don’t worry about your site going down or security updates not getting made. We can take care of any site we build. When you hire PointA to host your small business site, you get …

  • 99.99% uptime guarantee
  • daily offsite backups
  • security guaranteed or we will fix it
  • SSL certificates included
  • a content delivery network (CDN) for improved performance

Our hosting is built on the Google Cloud infrastructure. This allows your site to scale instantly based on demand and provides reduncancies to ensure your site remains up.

1371 Gray Drive, Suite 10
Traverse City, MI 49684