Ener-Tex International – A New Website for a Used Equipment Dealer

Family owned and operated for over 30 years, Ener-Tex International is devoted to meeting the equipment needs of the drilling industry. In January 2018, PointA was approached by Ener-Tex International Sales and Marketing Manager Adam Rauch.

A member of the third generation of the Ener-Tex International founding family, Adam recognized that the company needed to update its online presence and engage with a partner to build a new website.

SEO, Inventory and Translation

Located in Houston, Ener-Tex International specializes in selling and renting, recertifying, repairing, buying and sourcing drilling equipment both nationally and internationally – but their outdated website wasn’t helping them meet their objectives.

In conversations with Adam and the Ener-Tex International team, we determined that there were four key issues with their existing website that needed to be addressed in the redesign:

  • Inventory, which was uploaded to the website via PDF, was not SEO-friendly.
  • SEO basics were lacking.
  • The website was not mobile-friendly or editable.
  • The website could not be translated via Google even though 80 percent of Ener-Tex International’s revenue is international in origin.

Once again, I wanted to thank you, Paul, David and the rest of the team that helped put this website together for us. We’re a very small company but you all certainly did not make us feel that way. We appreciate the excellent customer service, and we look forward to continue working with you guys and seeing how the website performs over the next few weeks.

Adam Rauch

Sales and Marketing Manager, Ener-Tex International

The Solution

Understanding the needs and wants of our clients, but also discovering budget-, brand- and industry-related constraints during the discovery process is always key to realizing an outcome that is satisfactory and that can grow with the brand.

After identifying the problems with the existing Ener-Tex International website, the Point A team set out to build a website that would bring Ener-Tex International into the 21st century.

  • Key components of the new Ener-Tex International website included:
  • New easy-to-update WordPress content management system.
  • Search engine optimizations, including allowing the website to be indexed and searchable.
  • Google Translate compatibility.
  • Spanish language CTAs.
  • Custom-built inventory section.

Ener-Tex International’s new website is now mobile- and translation-friendly, SEO-optimized, editable by the Ener-Tex International team, and provides a searchable product inventory that’s beneficial to potential customers as well as to the Ener-Tex International sales team.

PointA began this project in February 2018 and delivered and launched the new site in just over two months, on April 8th, 2018.

Why Work with PointA?

Outside of functionality, the new Ener-Tex International website delivers results.

Using Google Analytics, we see that sessions to the new, optimized website increased 168 percent in the third quarter of 2018 as compared to Q3 2017.

Digital Marketing Solutions for Small Businesses and Growing Companies

At PointA, we design all of our projects to deliver a real-world, measurable return on your investment

Whether you’re a small business looking for assistance with local listings management, or a growing corporation seeking to make your brand more digitally relevant, PointA has the knowledge and skills to meet your needs.

We understand the importance of delivering projects on time and on budget, and our results-driven strategies are tailored to meet the needs of each of individual client. Ready to get started? Contact our team online, or by calling 231.882.1100.

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