Local Business Marketing Strategies: The Google Guidebook

As a local business owner, it’s crucial to understand local search SEO for Google. Did you know that 72% of consumers who did a local search on a smartphone visited a store within five miles? In this blog, we’ll cover the aspects of Google to focus your local SEO efforts on. That way, you can start ranking in local search results and maximize on those consumers performing local searches.

Read on for more information on:

  • Google My Business
  • The local map pack
  • On-site local SEO


Shot of serious young woman using her mobile phone while sitting on sofa in the living room at home.

Take advantage of powerful search engines like Google with a complete Google My Business profile and optimizing for the map pack.


Local Marketing on Google My Business


Google determines local rankings by relevance, distance and prominence. A good way to help Google understand your business’s relevance, distance and prominence is by having a complete and up-to-date Google My Business profile. For tips on how to have an awesome Google My Business profile, hop on over to our blog on three small businesses doing Google My Business the right way.


The Map Pack: Local Business Marketing


Your Google My Business profile is your key to showing up in the map pack and ranking higher in Google Maps. Make sure your name, address and phone number on your Google My Business profile are consistent with your name, address and phone number everywhere else on the internet, including your website and social media profiles. Also make sure to get Google reviews!


screenshot of the google search results page for the search query breakfast near me

For the search query “breakfast near me,” this map pack was served at the top of the Google search results page.


On-Site SEO for Local Marketing


It’s also important to optimize your website for local business SEO. Your website communicates with Google regularly, so optimizing your site for local search will help Google understand how to rank your business in search results.

On-site SEO for local business marketing includes:

  • Insert a Google Maps widget on your website: Search for your name in Google Maps. Click the “Share” link. Then click “Embed a Map.” This is another way of letting Google know where your service area is.
  • Optimize your website homepage: Google uses information from your website to determine what industry your business serves as well as its location. Your title and meta tags should describe what services your business offers and where its service area is. Additionally, continue to reinforce this information in the content of your homepage.
  • Include schema markup: Schema is a special type of code that provides extra context about your business to search engines. Adding schema markup adds extra information to your business’s listing in search results. To learn more about schema markup, read our blog on schema markup.


Professional Local Marketing SEO Services


Target your local service area with the help of professionals. Keyword research, content creation and local marketing SEO will help your small business get seen by the local market. Rank for local search queries now with PointA’s small business SEO package. Reach out to us today at 231.882.1100.

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