Summer Marketing Campaigns for Your Brand
Celebrating summer might look a little different this year. With social distancing recommendations still in effect, summer events may not happen the way we’re used to. Don’t let this put a damper on your summer marketing campaign ideas, though! There are still a lot of ways to take advantage of the warmer weather.
Keep reading for more information on how to create a stellar summer marketing campaign.
Summer Marketing Idea: Host a Photo Contest
Social media helps keep us connected. Invite your audience to become a part of your brand by hosting a photo contest! Create a hashtag for your contest and promote your favorite entries on your story or feed. This will help integrate your audience’s voices into your brand messaging, as well as help your audience feel like a part of your community. That’s a win-win (and complies with social distancing recommendations)!
Advertise Around Your Community Creatively
If you can’t physically meet your audience in your store or out around town, bring your brand to them by branching out with advertising! Write promos or just a simple hello with chalk or make some handmade posters and hang them up (with permission).
It can be difficult to remain hopeful as a small business while facing a socially distant summer, but you can still keep your brand top of mind. Make your advertisements memorable. Or, better yet, simply make people smile. People will remember you.
Give Back to Your Community
Now, more than ever, community is holding our small businesses together. Find a cause you’re passionate about and give back a small portion of your profits or donate your time to help out. Donating your time to volunteer programs, outreach, and other organizations is a great way to show support for your community if donating financially isn’t an option right now. This will help create an association between your brand and community outreach work, which will make sure your audience knows you care.
Take Advantage of Summer Holidays and Host Exclusive Summer Deals
There are a number of holidays that take place during the summer months. Take any excuse you can to celebrate with a unique discount code, content offering, giveaway and more! Recognize your place as a small business – give your audience a gift relevant to their relationship with you. If you’re a bigger part of your community, maybe a collaboration with other businesses is the route to take. If, however, you’re a startup, try creating exclusive, summer-themed content to expand your reach. It’s up to you! Just remember to stay relevant with whichever option you choose.
We Know How to Do Summer
Located in Traverse City, Michigan, we’re no strangers to summer marketing. Our city relies heavily on the summer tourists, so summer is celebrated among small businesses here. If you need summer marketing campaign guidance, give us a call at 231.882.1100.
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