Services to Get Franchise Owners

On-track.

Whether you operate one franchise location or several, our à la carte digital marketing services are customized and scaled to fit your individual needs. If you need search engine optimization (SEO), PPC display advertising or website design for your franchise, PointA has the services designed to meet your needs.

What does your business need to move from PointA to point B?

SEM that delivers.

Search Engine Marketing (SEM)

Timely, keyword-driven search advertising ensures your location shows up in search results. It also raises the cost-to-compete for your competitors. We scale local campaigns so franchisees get more views, clicks or calls while adhering to your advertising budget. Worried about aligning with the national strategy? We can manage that for you.

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Be first in search.

Ongoing Local Search Engine Optimization (Local SEO)

Optimizing your site is vital to making sure your location ranks for keywords that are pertinent to your business vertical and local service areas. At PointA, we specialize in optimizing existing pages and creating new keyword-rich content for your locations. Coupled with local customization, schema markup, data analytics and regular reporting, our local SEO services are an easy choice.

Get yourself seen.

Display and Social Advertising

When you have the right ability to create and the data to target consumers, your advertisements get seen by the right people. We handle all aspects of display and social advertising for your franchise location, so your brand is in the public arena. We help with everything from social advertising account setup to specific advertising targeting.

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Get it right in search.

Local Listings Management

If corporate is monitoring your local listings for you, we can start with a free audit to see how your location is performing. It’s hard for Google and other platforms like Apple, Alexa or Yelp to keep track of each franchise location. With our local listings management, we monitor your listings so they are always accurate, up-to-date and so your customers find you without a second search.

Need more for your franchise? We work directly with our parent company, Oneupweb to combine their knowledge with PointA’s location-based execution. Utilizing Oneupweb’s national research and strategy, PointA offers locally optimized executions for franchise owners that amplify the national brand’s efforts, improving metrics for both the individual location and the overall brand.

We thrive on making your franchise business look its best.

Ready to get started? Unsure of what you need? Contact PointA for a consultation. Our team is ready to listen and help you plan to move from PointA to point B.

1371 Gray Drive, Suite 10
Traverse City, MI 49684

Content marketing is a valuable piece of your overall digital marketing strategy. On the surface, materials categorized as “content marketing” may appear very similar to other assets deemed “advertisements” or simply “marketing.” There is, however, one key ingredient to content marketing that’s missing from ads and other forms of marketing.

That ingredient is the creation and distribution of intrinsic value – giving your audience what they need – no more, no less.

 

Content Marketing Provides Value

 

Content marketing, simply put, is a long-term marketing strategy to build awareness for your business and develop a relationship with customers by providing valuable content. As a small business owner, you’re used to taking marketing matters into your own hands. Content marketing is one of the ways you can boost rankings in the search engine results page (SERP), find new customers and develop trust in your company, all for very little (or no) cost.

While many people think of content marketing as churning out blogs, it is so much more than that misconception. Good content marketing informs the reader. Bad content marketing does not. Good content marketing is engaging. Bad content marketing isn’t.

content marketing blogging

Putting a blog on your website is a great way to start content marketing.

We believe value is the key ingredient to content marketing. Providing value to your audience, be they leads or clients, is what matters most to content marketing. When you produce high-quality content, it is likely to get picked up and shared. It’ll get linked to by other content marketers, it’ll get Tweeted and Facebooked. It might even get your business a lead. Content marketing is meant to be informational, not promotional.

You might wonder why we’re telling you to give information away for free, but content marketing is about building brand trust. When someone sees your name come up many times, they’ll start to trust you as the authority. Then, when it comes time to make a purchase, they choose you. Content marketing is definitely a long-term marketing solution and not a quick fix.

But it’s important to remember that content marketing is, in fact, still marketing. If you put in half the effort, you’ll see half the results. So what results can your small business expect?

 

Content Marketing for Small Businesses – What’s Your Return on Investment (ROI)?

 

While ROI is different for every business, there are some known benefits to having a solid content marketing strategy in place.

 

  • Content marketing can help boost your rankings in the SERP (when content is properly optimized).
  • If you use social media or email marketing, you might see more engagement as you create more posts around your content.

 

In Google Analytics, you can see how many leads are coming in through your new content. Taking it a step further, calculate a hard ROI with this formula:

# of leads x average inbound close rate x average transaction value

 

Start Creating With These Content Marketing Ideas for Small Businesses

 

Content marketing comes in all forms. Don’t limit yourself - get creative and have fun with it! Below are some specific content marketing ideas you can start with immediately.

 

  • Podcasts
  • Infographics
  • Blogs
    content marketing ideas

    Ideas to get you started with content marketing.

  • Videos
  • Lists
  • Case Studies

 

The possibilities are endless. The fun part about content marketing is that it doesn’t have to cost you anything. You can start successfully creating valuable content today.

 

Complete Digital Marketing for Small Businesses

 

Here at PointA, we get you started. We provide what your small business needs to thrive in a digital space, at a price you can afford. If you need help with content marketing, we can do that. Something else your business needs? Take a look at our services. Your local customers are trying to find you – let us introduce you. Reach out today.

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